WORKFORCE SURVIVAL GUIDE | How to negotiate a salary and find a job you love

Find a job you love, negotiate a salary with confidence and own your career 🙌🏼

Learn the EXACT strategies, tools, and websites you need to find a job you love AND get paid your worth

Figuring out what to do with your career can feel daunting

👋Hey there,  

Between what we think we're supposed to be, what we want to be, and what society tells us to be, it can be easy to feel stuck.

Stuck with a job you don't love, a career that fails to stimulate your mind, and coworkers who aren't inspired by change.

Spoiler Alert: Life Doesn't Have To Be This Way.

Do you wonder how some people seem to navigate the workforce so easily? 👀

Does your job search and networking strategy need a revamp?  

Do you dream of one day negotiating for the salary you know you deserve?  

When I first entered the workforce, I had never even heard of someone negotiating their salary. 💎

Well, at least not someone my age with my skill set.  

I had worked in retail and customer services. Every employee is paid equally in these roles, right? 🚫 Wrong.  

Eventually I found an office job in New York City.

As a community college dropout, I figured I was lucky to have a job in the first place, let alone in one of the toughest job markets in the country. 

Living in New York City and putting in 60+ hour work weeks, I started to desire flexibility in my professional career but didn’t know how to navigate my way. 🙆🏽 At 22, I felt burnt out. 

I wanted a job with better opportunities, but I wanted to work in a new industry. I wanted to put in the work, but I also wanted to be treated and paid fairly. I felt lost, hopeless, 🤦🏽‍♀️ with skills that held little value.

What's Inside This Workforce Survival Guide: Everything You Need to Land a Job You Love


After years of trying to navigate the workforce on my own, I finally learned what strategies are and aren’t working in 2018. 

Seeing how lost so many others felt and how many questions I started to receive, I started coaching other women on how to negotiate a salary, 

I showed them how to use Linkedin to attract jobs,

how to find their first freelance clients with simple strategies, 

and how to navigate difficult career choices, and how to find remote work. 💎

Working 1:1 with clients, I noticed some major problems...

  • It's NOT YOUR FAULT! Colleges don't teach students how to negotiate a salary — Most people don’t know how to negotiate a salary which leads many people to go underpaid for years or decades at a time. 👩🏽‍🎓
  • Most people don't know how to strategize their job search. Most people enter their job search blind, with no idea where to start leading them to apply blindly for positions they find online.
  • Guidance counselors at school mean well, but their strategies are outdated. Most advice given to job seekers and students is bad or outdated information that's given to professionals through certification programs.
  • Applicants don't understand how to explain their skills and experience. ✍🏽 Job seekers aren’t able to articulate their skillset and aren’t getting past resume screenings.
  • Most people don't know how to use their network when job searching. Most job seekers don’t know where to find high-quality jobs and where the job market is heading.
  • Technology changes fast and applicants don't know how to use it to benefit their job search. Job seekers aren’t even using the full depth of the technology the internet has to offer when it comes to growing their brand, networking, and finding incredible opportunities.  
  • Most people never negotiate their salary, ever. Most people think they have to wait years working at the same job for a 💸 pay raise.
  • Many job seekers have a hard time answering interview questions. There’s a lack of understanding of what hiring managers and clients want and how to get their attention.

Despite these common issues and my lack of a college degree, I managed to land dozens of incredible job offers at in-demand companies in competitive job markets such as New York City and Los Angeles.

I was able to go from making $9.50 an hour working in retail, to landing my first salaried offer at $35k, doubling my salary in six months, and started to receive job offers in the 80-90k range. 💰

Ever since achieving these results, I COULDN'T STOP TALKING ABOUT professional development, Linkedin, and its importance to job seekers and professionals worldwide.

These days professional development is the number one thing people ask me about, and now I’m here to share with 👩🏽‍🏫 you what I’ve learned.  

I cracked the code on attracting recruiters, getting higher paying job offers, negotiating a salary, and developing a strong personal brand.

I’m here to show you how it all works. Now I coach people how to gain ownership of their career and future. 📚

Finding a job you love doesn’t have to take a months, years or a decade.

You just need a strategy, which is why I created my Workforce Survival Guide.  

Working for both large and small organizations 🏢, I know exactly what companies are looking for, where they look for you, and most importantly, let’s be serious -- how much they’re willing to pay you.  

I’ve been able to navigate my way from community college dropout, to 2.5x my salary, to working full-time as a freelancer, and starting my own company thanks to the advice in this book.

If you want to find more confidence and control in your career, this is for you.  

I’ll be honest, none of this is that difficult. You just need the right plan. 🔎

Through the strategies I share with you in this book, you'll learn how:  

  • I opened the doors to write ✏️ for Elite Daily, Thought Catalog, Glassdoor, Paleohacks, xoJane, and The Well.
  • I was featured on Refinery29, Levo League, FitSmallBusiness as well as being interviewed on Sirius Radio and on news stations. 🎙
  • I’ve built a 🎉 successful career in influencer marketing + career coaching. I receive daily client and freelance leads through Instagram, Facebook, Twitter, and Linkedin. Heck, I've even been invited to perform stand up comedy at venues in Los Angeles thanks to these tips! 

I decided to package all of the tips, tricks, and tools I picked up over the years into one convenient book. Inside my Workforce Survival Guide, I will show you EXACTLY how to grow your personal brand, build your network, and get paid what you’re worth. 📖

Here's a Preview of What You Can Expect to Learn When You Read My Workforce Survival Guide: 

Chapter 1: Everything You Need To Know To Get Out Of A Rut And Take Charge Of Your Career Path 💪🏼

In this chapter, you will learn the following:

  • Why you should think of yourself as a small business instead of an employee if you want to thrive in today's society, including EXAMPLES of how this logic helped me and dozens of my clients stand out in a competitive workforce, even if you don't have much experience. Page 17. 
  • How to shift your mindset to get unstuck and out of a career rut 😣. You KNOW that your employer doesn't owe you loyalty, a promotion or a raise — ask yourself these questions to jump start your exit plan. Page 18.
  • Using ONE of these two tools helped me learn how to build mobile responsive websites in one month while working a full-time job. Page 20.
  • How to change your NEGATIVE MINDSET💩 when it comes to your career, job or boss. Page 22.
  • My TOP resources for getting better at time management, including how I schedule and prioritize each week for success. Page 25. ⌛
  • How to stop comparing yourself and your career and how to actually make a change in your career, even if you feel as if you lack a true support system. Page 28. 
  • The TRUTH about why you've struggle to get the raise that you want despite the amount of experience that you have💰. Page 30.
  • Each section includes journaling prompts. ✍🏼

Chapter 2: Simple habits to adapt for long-term success in your career 💁🏽

In this chapter, you will learn the following:

  • How to SET PROFESSIONAL GOALS 👩🏽‍💻 to keep you focused and motivated along your professional journey, including ways to enjoy the ride even when it gets scary. Page 35.
  • How to develop skills that employers WANT while maintaining a full-time job. Page 37. 📚
  • Helpful research to DISCOVER NEW CAREER PATHS including the six things you can learn from other people who've succeeded in your industry. Page 39.
  • How to stop relying on other people to make a change in your career. Page 41.
  • How to 🕰 take back your time and use it to BETTER YOUR MIND, BODY and SOUL. Page 43.
  • The top TOOLS AND WEBSITES I use to stay current and aware of industry news. Page 48.
  • How to FINALLY keep an updated resume, Linkedin and portfolio without spending hours each month maintaining everything.
  • How to make sure your portfolio, cover letter and resume are easily accessible at a moment's notice — YES I'm talking to you! No more wasted time looking for your assets. Page 51. 📑

Chapter 3: How to use technology to enhance your productivity and career 🖥

In this chapter, you will learn the following:

  • The TWO tools that I use to keep track of projects and stay productive, whether you're working with a team, by yourself, or for yourself. Page 54.
  • DO YOU GET ANXIETY FROM SOCIAL MEDIA OR YOUR PHONE? Skip straight to Page 55 to learn the one lifestyle tip that helped me ease my anxiety and feel more in control.
  • How to AVOID DISTRACTIONS ONLINE so that you can stay productive and focused. Page 57.
  • This ONE strategy helped me stop missing appointments and forgetting important phone calls. Page 58.
  • Why you should STOP GIVING OUT YOUR PERSONAL PHONE NUMBER for business and what to do instead. Page 59.
  • Helpful tips for anyone who uses multiple computers and struggles to sync their documents in a central location. Page 61.
  • Delete the Facebook app from your phone and download this instead to create stronger relationships within your network. Page 62.

Chapter 4: Top technology tips you should know to thrive in today’s workforce 💡

In this chapter, you will learn:

  • The easiest and cheapest way to LEARN HOW TO CODE ⌨️ websites and mobile apps without going back to college or taking a 12 week immersive bootcamp. Page 64.
  • Free and paid tools for anyone looking to learn more about graphic design — even if it's just to make a simple logo for your website. Page 65.
  • The TRUTH about how I built my skill set without going to college 🕯, including RESOURCES for anyone looking to continue developing their skills. Page 67.
  • What you need to focus on to attract remote work and opportunities. Tip: You'll need to become more tech savvy, but not web developer status. Page 68.
  • Stop working for BELOW market rate on Upwork and read page 70 instead. 📕
  • A List of the TOP JOB BOARDS and sources for high quality and 💎 high paying REMOTE WORK. Page 71.
  • Why and how to develop a portfolio, regardless of your profession or career goals. PS: This helps provide you with more job security. Page 72.
  • This chapter also includes a list of popular tools that are used in today's workforce that will help you standout on your resume. 💡

Chapter 5: Top email tips in today’s inbox happy world 📧 

In this chapter, you will learn:

  • If you're struggling to manage your inbox, you're not alone. These are the tips and tricks I've learned to CONTROL MY INBOX even when communicating with multiple people through it at once. Page 75.
  • If you communicate often through email, implementing this ONE strategy helped me manage my inbox and finally get back to having a clear inbox. Page 77.
  • The EXACT professional development newsletters I subscribe to. These help me stay current and know what's going on in the industry. Page 78.
  • How to unsubscribe to email newsletters with ONE click of a button 79.
  • How to FINALLY make inbox zero an expectation and reality, not just a monthly chore. Page 80. 

Chapter 6: Blogs, social media, and growing your personal brand 📱

In this chapter, you will learn:

  • Why and how to develop a strong online footprint. HINT: Everyone needs a website. The why + how on Page 82.
  • FINALLY taking action on that website of yours? Here's a checklist of the only things you need to get it off the ground TODAY. Page 83.
  • The EASIEST way to create, design 🎨 and launch a website. Even if you're on a budget and non-tech savvy. Page 84.
  • How to build your own email list 📧 and graphics. Page 85.
  • The easiest way to purchase a domain for your brand or business.
  • How to BUILD a social media presence. Tip: You don't need to be social media famous to be able to leverage it to find opportunities within your industry. Page 86.
  • Download this ONE app 📲 to use while waiting in line at the grocery store to build stronger connections in your industry. Page 87.
  • How to design and 🖨 print super cute and affordable business cards. Page 88.

Chapter 7: My favorite features on Linkedin and how to capitalize on them 🗄

In this chapter, you will learn:  

  • How I DOUBLED MY SALARY IN SIX MONTHS thanks to this one thing. Page 90. 💸
  • The easiest way to make your profile more noticeable 🎉 on Linkedin. PS: These strategies go hand in hand with updating your resume. Page 97.
  • How to network 🙋🏽 and engage with people on Linkedin. Page 96.
  • The benefits to publishing on the Linkedin platform and how to actually share relevant content that your audience wants to read and not just clickbait trash. Page 97. 🖋
  • How to job search without letting your boss, coworkers, and network know. Page 99.
  • Tips for adding new people and accepting new connections on Linkedin. Page 101. ✔️

Chapter 8: Top mistakes to avoid to advance your career and grow your network 🙅🏽

In this chapter, you will learn:

  • TOP TIPS YOU NEED TO KNOW if you're new to Linkedin + how to make your profile stand out with simple easy to apply tips. Page 103.
  • Overlooked details and things you disclose on your resume that makes you look less experienced + how to know WHEN IT'S TIME TO MOVE PREVIOUS WORK HISTORY. Page 105. 📄
  • 📣 Do this NOW to stand out on your resume + when talking to recruiters and potential clients. Page 107.
  • The #1 resume mistake people make that allow hiring managers and recruiters to guess their age and pay them LESS. Page 108.
  • If you're struggling to attract hiring managers and potential clients, read this. Page 110. 📚
  • If you're looking to attract recruiters 🥇 on Linkedin, you NEED to start doing this NOW. Page 112.
  • Stop writing ✏️ meaningless bullets on your resume, this tip will help you write POWERFUL and meaningful descriptions and cover letters. Page 114.
  • My favorite way to network online. PS: Many of my first freelance clients FOUND ME through this strategy. Page 116.
  • STOP DOING THIS if you feel stumped in your career. Page 119.
  • How to attract freelance clients with this strategy. Page 120.

Chapter 9: Top ways people sabotage their career progression and job search + what to avoid 🚫

In this chapter, you will learn:

  • How to stop limiting yourself and your options when it comes to life and career. Page 127. 🔮
  • Stop making this DETRIMENTAL career mistake 💣. It may be costing you big time. Page 129.
  • If you're struggling to hear back 🛎 from hiring managers stop doing this NOW. Page 131.
  • The truth about job descriptions and how to know when it's appropriate to apply for jobs when you're missing a few desired skills or credentials. Page 132.
  • If you HATE networking, read this. Page 135.
  • If the ONLY time you reach out to your network is when you need something, you need to read this NOW. Page 138. 🌪
  • Apps and social media sites you MUST use to supplement my job search in 2018. Page 139.
  • STOP SAYING YES TO THE FIRST OFFER YOU GET and do this instead. Page 140.
  • In 2018, most employers expect you to do the following (for hire paying and qualified roles), yet most people won't. Page 142.
  • If you're applying for a new job or gig while maintaining a job or college, you need to do this now to save yourself ⏰ time. Page 144.
  • When I started applying for jobs in NYC, doing this helped me understand what jobs I was getting a response from and where I shouldn't 🍄 focus my efforts. Page 145.

Chapter 10: How to prep for an effective job search 📑

In this chapter, you will learn:

  • This first piece of advice is so commonly overlooked and affects how much money you make from day 1. Page 148. 🖨
  • How to define your workplace needs and how this helps you job search SMARTER and not harder. Page 153.
  • Whether you're new to the workforce or experienced, doing this can make an incredible 🖇 FIRST IMPRESSION to hiring managers, especially if you're switching industries or roles. Page 155.
  • Refresh your brand 💃🏽 with these tips BEFORE starting the application process. Page 157.
  • If you've never tracked your job search, read this. Page 159.
  • Why I DON'T HAND OUT BUSINESS CARDS, and what I do instead. PS: This gets people to actually email me. Page 160.
  • What to do if you job search is bringing you down 🙎🏽. Page 161.

Chapter 11: How to negotiate your salary when you hate talking about money 💵

In this chapter, you will learn:

  • A 📋 checklist of everything you need to know BEFORE going into a salary negotiation. Page 167. 
  • How to research a company culture the RIGHT way. Page 169.
  • Exact phrases you can use when it comes down to actually 💰 negotiating your salary. Page 170.
  • Why you shouldn't say yes to the first company that gives you an offer letter and what to do instead. Page 176.
  • BEST PRACTICES and next steps for 👩🏽‍💼 negotiating. Page 178.

But obviously I'm going to hype up my work and advice, so here's what people who've worked with me had to say ...

From Administrative Assistant to Content Creator...

"Destiny is not only incredibly talented but she is one of the most hard working individuals I’ve ever met. She is constantly striving to educate herself and others around her in any way that she can. I’ve had the opportunity to work with her as she helped mentor and coach me to find the perfect social media job. Her knowledge and passion for helping other’s is what makes her one of the best there is. I’m endlessly grateful for her friendship and advice." 

- Kay Brown, Content Creator, Betches

Here's What Julia Had To Say About Working Together... 

“Destiny is not only amazing at what she does, she has the most passion and drive of anyone I've had the pleasure of knowing. She reaches out to help others achieve their goals and find their calling because she truly lives and breathes what she does. Not only is Destiny's advice sound, it's actionable and concrete. She discusses the things people are afraid to talk about when it comes to careers and success- not only how to negotiate for a better gig, a better salary, and how to handle tough situations and reclaim them, but she helps others realize what actually serves them and what doesn't in order to tap into their fullest and most true potential. This is where most career advice falls short- it's not just about the money, it's about the reasons to get up in the morning and to go through your day present and driven to make a difference.”

- Julia Clark, Account Specialist, Microsoft